Dan Murovtsev

Tech-savvy and detail-oriented, Dan knows server-side tagging inside out. His approach – nerd to nerd – focuses on turning business tracking needs into clean setups. When not tagging, he’s into music, fantasy books, and scientific podcasts.

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Level up eCommerce tracking with Stape Store – Enrich data & track 100% revenue

Dan Murovtsev shows how the built-in database for server-side GTM, Stape Store, enriches every event you send and helps you finally track 100% of your revenue — not just what your ad platforms report.