Lena Schlegel shows step by step how to set up a Merchant Center cleanly from scratch and optimize your product feed natively – without any external tool – to get more revenue from Google Shopping.
4.5/5 (600+ Teilnehmer)
Google Shopping is a black hole for many e-commerce brands: products sell somehow, errors pile up, the feed is there – but hardly anyone truly understands the underlying principles. Lena Schlegel, founder of the performance agency Seedster, demonstrates live in this masterclass how to properly set up a Merchant Center and correctly link it to Google Ads – from initial setup and shipping and return policies to integration with Google Analytics and Tag Manager.
The focus is on the product feed: how to set it up and optimize it directly in the Merchant Center, without external tools or detours – including mandatory attributes, title optimization, descriptions, custom labels, and product categories. Lena also shows why the price comparison portal is one of the most overlooked settings in the account settings and how to avoid unnecessary click costs.
This includes the most common mistakes and rejections that waste budgets, and how you can solve them yourself. In the end, you’ll know exactly what you need before you even create a Shopping or Performance Max campaign – including an understanding of when each campaign type makes sense.
13 Jahre kumuliertes Wissen im Bereich Google Ads und Tracking. Über 120 Accountaufbauten bzw. -umstrukturierungen im E-Commerce-Bereich. Verantwortet siebenstellige Ad-Spend-Budgets. Zu ihren betreuten Brands zählen u. a. Störtebekker, Inkster, Mera, Picard und Serotalin.
